Facebook Ads Manager is a powerful, self-serve ad-buying platform that helps you create, edit, and analyze paid promotional campaigns on Facebook. You can also manage multiple ads at once and see how the ads are performing.

You can target your audience based on location, age, and gender, as well as behaviors and interests, and create ads that show up in Newsfeed on desktop, mobile, and tablet devices.world. Whatever it is, the way you tell your story online can make all the difference.

4. Test multiple ad formats

Facebook and Instagram advertising has become a key part of brands’ social media strategies. Both networks offer a ton of targeting options, along with tons of ad formats to choose from.

The challenge is picking the right format for your business. One option that often gets overlooked is testing multiple ad formats simultaneously.

5. Use Facebook Pixel data to your advantage

Here are some ways you can use Facebook Pixel data to create more effective ads and grow your business:

• Show ads to people who visit specific pages on your website

• Target ads based on actions people take on specific pages

• Show ads to people who’ve completed certain actions (or not)

• Show ads that encourage people to complete certain actions

• Create custom audiences based on website activity

• Create lookalike audiences from custom audiences

• Organize website events into conversion paths

6. Align your stories and feed posts

Sharing an Instagram post to your story can increase your posts’ engagement, especially when it comes to user-generated content. At the same time, you can also share your Instagram posts as Facebook stories. 

Plus, you can turn your stories into clickable stickers and create a direct link back to your original Insta post. Viewers will be able to see the original poster’s username clearly, which is a great way to credit the contributors of user-generated content.

7. Plan campaigns with multiple ad placements

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.