Psychological triggers to build your audience
Your audience will respond the way you want if you frame your words a certain easily. In this post you will find psychological techniques proven to appeal to your intended audience
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Place two contrasting objects or ideas together. Doing so will create the perception of one being better, bigger, or more desirable than it actually is.
Example: Realtors have been known to do this when showing homes.
By showing buyers“perfect home" that is clearly over their budget at $500k
And a "good home" that is closer to your budget at $300k and good enough
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People tend to give more weight to information presented at the beginning of a sequence.
CTA- A “call to action” is an important aspect on any webpage. Call to action links and buttons acact as signposts telling users what they need to do next. Without clear CTAs, users may struggle to see the route to buying a product or signing up for a service.
Example:
6 Useful Tips For Engaging With Your Industry E3 Leaders
Hook (Memorable)
CTA (Memorable)
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Admitting the flaws in your product or service can make it more appealing to your audience.
Example: In the 1970's, big cars were the thing! In the mid-seventies, the mini was introduced.
Obviously a small vehicle, they capitalized on it being cute and that:
"YOU DON'T NEED A BIG ONE TO BE HAPPY"
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When choosing between two alternatives, adding a third, less attractive option (the decoy) will influence your final decision.
Example:
Apple does this often! They will display prices/features that make one of the phones more appealing than the others.
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This is the tendency for people to overestimate the value of something they already own
Example: You can use this principle to your advantage by letting your audience "own" the product.
• Money-back guarantees • Trial periods/memberships
People with "ownership" will see your product/service
